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•  April 2015
ESPA European Spas Association
 Editorial
20 years – European Spas Association! ESPA was founded in 1995 in Brussels as an umbrella association for national spa associations in Europe. It has represented the interests of European spas in Brussels, the continent's political nerve centre, ever since.

Also in the future ESPA will focus on the European dimension of spas and health resorts as centres for health, rehabilitation and prevention as well as health tourism destinations. In this context it is essential to emphasise the importance of quality in terms of facilities and services.

ESPA will strengthen its position regarding the recognition of local natural remedies and medical services of spas. Prevention measures are investments for the future and spas are the ideal partners!

From 19-22 May 2015 we are celebrating 20 years of ESPA during our annual congress in Sopot, Poland.

I hope that you will enjoy reading the April issue of the ESPA e-newsletter.

Yours,
Martin Plachý,
President
 News | The Association
20th ESPA CONGRESS - 4 WEEKS COUNTDOWN

Welcome to SOPOT !

Register now at our congress website and join the anniversary ESPA congress from 19-22 May 2015 in Sopot, Poland.

Highlights of the XX Congress:
  • Agenda Europe 2020: Opportunities for the European Spas & Health Resorts
  • Celebration of the 20th anniversary of the European Spas Association
  • Spas and Health Resorts - Trends and Opportunities
  • Healthcare and Research: Balneotherapy - natural therapy for prevention
  • Innovation: Spa Destinations - products and services, marketing, sales, quality
  • Grand Final: Looking ahead - Spas and Health Resorts up to the year 2025
The actual programme »
Congress website »
ESPA INNOVATION AWARDS

Deadline extended 30 April 2015

The European Spas Association is pleased to announce the 2nd edition of the ESPA Innovation Awards.
Set to reward and to promote best practices, know-how and how effectively the Innovation addresses its objectives in the market, the ESPA Innovation Awards celebrates Innovation in 6 different categories: Spa & Health Resort Destination; Medical Spa; Thermal Water Spa; Spa Hotel; Spa Concept; Health Spa Programme.
The ESPA Innovation Awards 2015 Gala will take place during the XX ESPA Congress in Sopot, Poland, the 21st of May.

More »
EULSTIB - "EU LOW SEASON TOURISM INITIATIVE BOARD"

Meeting Brussels, 05 February 2015

It was the first meeting of the experts appointed last year to this informal group. The EULSTIB focused on the further development of the draft Road Map "The Low and Medium Season Tourism Initiative 2014-2016: Towards and Age-Friendly Tourism". Besides representatives of the European Commission and SME Executive Agency (EASME) as well as other EULSTIB members, ESPA was represented by Mr Reinhard Petry, Legal Advisor. ESPA will work actively in the working groups: I) Improving Knowledge To Boost The Demand In Low And Medium Seasons, In The Eu And From Third Countries, Sharing And Analysing Socio-Economic Data; II) Improvement And Diversification Of The Offer; III) Promoting Europe As A Single Destination. Mr Petry’s work in the Board will be supported by Marlies Sobczak – Boumans, ESPA Board member of the Netherlands.
A VISIT AT THE UNWTO HEADOFFICE

Meeting Madrid, 12 February 2015

The European Spas Association was welcomed by the UNWTO delegation last February in order to discuss in more detail the planned cooperation possibilities. Mr Carlos Vogeler, Director – Executive Secretary of Members Relations, gave a general overview of the organisation, the different areas of possible cooperation and affiliate membership benefits. The discussion about the cooperation possibilities between ESPA and the UNWTO was divided in thematic core areas of the UNWTO.
The UNWTO is paying more and more attention to the topic of health tourism and wellness. Therefore their need for expertise in this area is growing. During the ESPA meetings in May a decision about an affiliate membership will be made.
TOWARDS JOINT PROMOTION OF EUROPE AS A TOURIST DESTINATION

ITB 2015 – An EU Commission and European Travel Commission Workshop

The workshop gathered together leading public and private tourism stakeholders to discuss the joint public-private promotion of Europe as a tourist destination. The experienced panel reported of their successful public-private partnerships promoting internationally major tourist destinations such as Brand USA and the Australian Federation of Travel Agents. ESPA participated together with the other European umbrella associations in this workshop.

Currently a new strategy for tourism in Europe is in discussion. The Commissioner Internal Market, Industry, Entrepreneurship and SMEs, Elżbieta Bieńkowska, presented the 8 key actions in Madrid earlier this year. In September during the European Tourism Forum in Luxembourg the full picture will be presented.
LATEST NEWS "ROMAN THERMAL SPAS OF EUROPE" PROJECT

Project presentation and reception at ITB Berlin 2015

On ITB2015‬ the Roman Thermal Spas of Europe introduced the first travel packages at the Hungarian Booth. There are 8 different participating thermal spa destinations across Europe each offering now a combination of Thermal Spa Stays with experiences of Roman Culture: Aidipsos (Greece), Badenweiler (Germany), Baile Herculane (Romania), Budapest (Hungary), Chaves (Portugal), Chianciano (Italy), Dax (France) and Hisarya (Bulgaria). We were very happy about the first bookings coming in shortly after the offer went online.

More »
EUROPEAN PARLIAMENT INTERGROUP ON EUROPEAN TOURISM DEVELOPMENT

Meeting with the European tourism stakeholder

On 18 March 2015 a meeting of the European Parliament Intergroup on European Tourism Development took place. ESPA was present together with the other tourism stakeholders like HOTREC, ECTAA, ETAG, ETC, CLIA Europe, IRU and Naturfreunde International. Each stakeholder had an opportunity to present themselves and highlight the main points the Intergroup should take into account in their future discussions. ESPA highlighted e.g. the extension of the season and the improvement of the sectors competitiveness, as well as the increase of the available support and financial instruments for the tourism sector.

MEP Ms Claudia Tapardel welcomed any views from tourism stakeholders on their vision on how a new strategy as regards tourism sharing economy should look like.
ESPA MEETS THE EUROPEAN TRAVEL AND TOURISM ADVISORY GROUP (ETAG)

On Tuesday, 14 April 2015, ESPA was invited to take part in the ETAG General Assembly in order to gain an overview of current activities, discuss possibilities of cooperation and general synergies. ETAG is a network to foster cooperation amongst European tourism and travel organisations and tourism related stakeholders.
Besides e.g. an update on the latest ETAG activities a representative of the European Commission, DG GROWTH, reported on the EU tourism policy development and actual events. The next General Assembly will take place on 24 June 2015.
During the ESPA meetings in May a discussion is planned about the potential membership.
 News | ESPA Members
ESTONIA ESTONIA

The new brand Estonian Way of Wellness to be launched in July 2015

The new ESTONIA Resort Hotel & Spa 4* with a whole new concept will be opening in July 2015 in Pärnu, a cozy resort town and Estonian summer capital. The hotel will bring a whole new concept to the town's spa offerings. The design is inspired by Estonian nature, cultural traditions and handicraft. The new spa treatments menu is inspired by Estonian nature and primeval traditions and will be as colorful and versatile as the Estonian history in last centuries. Known as Estonia's "summer capital", the popular resort town is situated on the country's west coast and is a perfect location for "off-the-beaten track" trips.

More »
GERMANY GERMANY

2014 was a strong year for the German spas and health resorts

With nearly 23.6 million arrivals and 112 million overnights, the numbers of 2013 were increased by 3.6 percent for arrivals and 2.0 percent for overnight stays. With 2.5 percent the number of overnight stays by foreign visitors increased to 7.4 million in 2014. "The German spas and health resorts are internationally and nationally more popular than ever. This is a clear indication of the attractiveness and performance of our destinations. Our diverse range of services in the spas and health resorts not only convinced more and more guests from Oberstdorf to Damp, but also from Bern to New York. This trend is particularly satisfying, "says von Bloh, director of the German Spas Association e. V. (DHV). He is convinced that travel intensity to Germany will continue to grow in the coming years and due to the increasing importance of health tourism even more positive numbers for the German spas and health resorts are expected for this year."

More »
ITALY ITALY

Open spas 2015... together for growth

Open spas 2015….together for growth is the topic chosen for the cycle of events belonging to Open Spas that will be realized during the year 2015(from April to October). They were introduced in 2009 to celebrate the 90th anniversary of Federterme Constitution, occurred in 1919. The events that will be realized in 2015 want also to represent the concrete demonstration of a new and spread interest concerning the knowledge of spas as one of the resources with an important touristic value of the relative territories, as well as for their abilities to answer at the different motivations, which are the foundations of the choices of the touristic destinations.

More »

Further News from Italy:
Terme di Chianciano: Research results on the effectiveness of mud treatment for knee arthritis »
Terme Di Saturnia supports “Pink Is Good” -Project Advanced Studies On Woman Breast Cancer »
SLOVAKIA SLOVAKIA

Medical spas and wellness spas in the Visegrad space

Health tourism in the Visagrad countries Tourism is a sector reaching over state borders. The Visegrad space should be perceived as one region by tourists, especially by visitors from remote countries. So there is a great possibility that visitors would be interested in the Visegrad space as a whole. Medical spas play an important role and have a long historical tradition in all Visegrad countries. The importance of this sector is increasing, especially due to promotion of a healthy lifestyle and with ageing of European population. Our goal is to support the Visegrad cooperation in the medical spas and wellness sector with medical background.

More »
 News | European Union
EUROPE 2020 STRATEGY – AN UPDATE!

In 2010 the European Council adopted the Europe 2020 strategy, since then the implementation aims to establish << a smart, sustainable and inclusive economy with high levels of employment, productivity and social cohesion.>> The member states are keeping track on their progress and report how they contribute to the common goal. The results of a consultation showed that the revision of the strategy is necessary as the issues are still relevant but not yet efficiently implemented. << A set of nine headline indicators and four sub-indicators, compiled by Eurostat, give an overview of how far or close the EU is from reaching its overall targets.>> Source: European Commission March 2015

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hotrec.jpg

"THE COUNCIL'S TEXT ON THE PACKAGE TRAVEL DIRECTIVE WILL STRONGLY DAMAGE THE EUROPEAN HOTEL INDUSTRY", ACCORDING TO HOTREC.

In a press release, the European association representing the European hospitality industry worries on the Council’s current position on the Package Travel Directive that will impact the hotel industry. In the press release, the association regrets that the Council failed to take into consideration the specificity of hotel services that have always been proposing various ancillary services. Therefore, submitting these services to the Directive would make the costs rising.
Source: HOTREC Press Release 23 January 2015.

More »
PUBLIC CONSULTATION - COMPETITION AMONG HEALTH CARE PROVIDERS IN THE EUROPEAN UNION – INVESTIGATING POLICY OPTIONS

The European Commission and the Expert Panel on Effective Ways of Investing in Health (EXPH) have launched a public consultation on the preliminary opinion on the ‘Competition among Health Care Providers in the European Union – Investigating Policy Options’. The opinion addresses the role of competition among health care providers as an instrument to improve efficiency in the use of health system resources but the need for an appropriate regulatory framework should be analyzed, and relevant institutions and mechanisms be put in place.
Source: European Commission February 2015.

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NOTE: CENTRAL EUROPE PROGRAMME

The programme supports regional cooperation among central European countries: Austria, Croatia, the Czech Republic, Hungary, Poland, Slovakia and Slovenia, as well as parts of Germany and Italy..
The programme objective is to create cooperation between central and regional cities and regions and to bring solutions to regional challenges "in the fields of innovation, low-carbon economy, environment, culture and transport". The programme will focus on improving the quality of the environment.
Source: Central Europe.

More »
 Events
INFORMATION AND DISCUSSION MEETING ON PRIORITY ACTIONS FOR EU TOURISM

Thursday, 07 May 2015, Brussels, Belgium

Discussion on the priorities for the future EU Tourism policy - set of common actions for 2015-2020, with a special focus on:
  • Streamlining the regulatory and administrative framework impacting tourism
  • Joint public/private promotion of European/Transnational Tourism products, mainly in third countries' markets
  • Improving the governance of tourism within the EU Institutions, within the Member States and within the EU Tourism Value chain
CONFERENCE "INNOVATIVE FINANCING OPPORTUNITIES FOR ACTIVE AND HEALTHY AGEING"

3 June 2015, Brussels, Belgium

European Commission DG SANTE will organize a conference on Innovative financing opportunities for Active and Healthy Ageing.
The goal of the conference is to discuss the financial instruments in the area of active and healthy ageing. The speakers will focus on the several opportunities to bring together the public and private sectors in feasible investments in specific projects. Furthermore, the panelists will consider the adaptation of financial tools used in other sectors to suit the needs of the health and care sector.

More »
SIGN YOUR EXPRESSION OF INTEREST - ROMAN THERMAL SPAS OF EUROPE

11-12 June, Dax, France

As it is our aim to develop a sustainable product the continuation after the EU-funding period of the Roman Thermal Spas project is essential. In this context we are welcoming thermal spas and health resorts with Roman origin from all over Europe to join this initiative.Therefore we invite you cordially to join us for an informative event on 11-12 June 2015 in Dax, France.
Contact: info@roman-thermal-spas.eu
LOW/MEDIUM SEASON TOURISM FOR SENIORS AND YOUNG PEOPLE IN EUROPE

18 June 2015, Brussels, Belgium

DG Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) is organising a Conference on the challenge of tourism seasonality, how to leverage the senior and youth tourism markets in low and medium seasons in order to increase travels all year long in EU Member States. The conference will focus on the results of the work achieved so far by the EU Low Season tourism Initiative Board-EULSTIB - in the implementation of the Road Map 2015-2016 and will give information and inputs about the calls for proposals 2013, 2014 and 2015.
2ND UNWTO CONFERENCE ON DESTINATION MANAGEMENT IN THE MEDITERRANEAN

22-24 June 2015, Budva, Montenegro

The World Tourism Organization (UNWTO) and the Ministry of Sustainable Development and Tourism of Montenegro are organizing a conference on “QUALITY: THE KEY DRIVER FOR SUCCESS IN THE MEDITERRANEAN DESTINATIONS”. A dialogue on the current and potential challenges/opportunities facing the region’s tourism competitiveness, on how to build synergies for co-petition in the region and on exploring ways to develop and implement a quality oriented approach to Mediterranean tourism.

More »
NATIONAL CONGRESS ON "WELL-BEING AND QUALITY 'OF LIFE: IMPORTANCE OF INTERDISCIPLINARY IN SPA MEDICINE"

27 June 2015, Benevento, Italy

The primary aim of the congress is to focus on the Scientific reintroducing of Complementary Medicines as the SPA Medicine and adequate scientific information-health of spa in an interdisciplinary perspective as highlighted in the World Health Organization Traditional Medicine Strategy 2014-2023 presented by WHO (World Health Organization) in Macau.

The Congress will tend to integrate valorization of the SYSTEM SPA both as an element aimed at improving the quality of life of citizens and as element of promoting cultural-tourism and environment of the territories and districts spa. The conference is open to doctors.

More » or segreteria@firsthermae.org – ph: +39 3388260800
2015 EUROPEAN TOURISM FORUM

17-18 September, Luxembourg

The fourteenth European Tourism Forum is taking place in Luxembourg and will be dedicated to the four topics tourism digitalisation; the promotion of Europe via transnational and pan-European thematic products; skills and training; as well as streamlining the regulatory and administrative framework for tourism.

More »
POST EVENTS INFORMATION

The workshop on Chronic Diseases and Healthy Ageing aimed at presenting results from several projects and joint actions co-funded under the 2nd Health Programme »

The European Summit of Innovation for Active and Healthy Ageing took place in Brussels on March 9 and 10 »

Growing the Silver Economy Background Paper »
 Miscellaneous
TRAVELLING IN EUROPE SMARTGUIDE

Information And Ideas For Travel And Tourism Professionals

ETC’s publication brings together the key elements that may be used as planning support for the travel professionals from anywhere around the globe. It aims to give a firm overview of the ongoing evolution of Europe’s transport infrastructure, as well as a number of new ideas and initiatives, which ETC believes will result in improved planning for better targeted, or more "intelligent" future itineraries.
Source: ETC 2015
The health tourism and spa related content where ESPA and the Roman Thermal Spas of Europe are mentioned can be found on page 23.

More »
EUROPEAN COMMISSION - LIVE EVENTS ON DIGITAL TOURISM

The European Commission DG GROW presents a six-part series which offers insights into what it means to be a small or medium-sized business and its aim is to help SMEs in tourism in digital success. The financial crisis has impacted countries and industries but tourism had shown its potential to contribute to economic growth and employment. But the tourism industry has changed a lot from what it was a decade ago using social media or internet and posing huge challenges (how to reach potential clients, how to increase the visibility) and forcing businesses to re-invent themselves to remain competitive.
Source: European Commission 2015

More information and the YouTube videos »
JA-CHRODIS

Work in the area of <<health promotion and primary prevention, shows country reviews of participating countries, outlining the health promotion and primary prevention ‘landscape’ in their country, how they identify and promote good practice, as well as relevant forecasting and cost-effectiveness studies in this area. In the reports, the authors also identify what they feel are the gaps and needs in relation to health promotion and primary prevention of chronic disease in their countries.>>
Source: JA-CHRODIS 2015

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THERMAL SPA AND RESORT MANAGEMENT

The University of Applied Sciences – offers a competitive expertise in health tourism. This programme builds on the long tradition of thermal water management and thermal bath culture in Hungary, as well as the international trend of the comprehensive usage and popularity of natural resources – such as thermal water. The specialisation is designed for individuals who: are interested in health tourism and spa management, desire to acquire management and marketing techniques based on both tradition and current state of the international market.
Source: BKF 2015

More »
 Studies and Statistics
COMPARATIVE EFFICIENCY OF HEALTH SYSTEMS, CORRECTED FOR SELECTED LIFESTYLE FACTORS

Health expenditures have risen continuously in the past decades across all European countries. MACELI (Macro Cost Effectiveness corrected for Lifestyle) is a project that studies the cost-effectiveness of European health systems, as well as the impact of differences in lifestyle, especially smoking, overweight and alcohol consumption. The current study covered 31 countries: the EU-28 Member States and the EEA countries (Iceland, Norway and Liechtenstein). Yet, it needs to take into account the differences in population conditions between these countries. One of the objectives of the project was to gain a deeper insight into the efficiency of the health system in each country and to compare the cost-effectiveness by including variation in lifestyle behavior between the studied countries. Furthermore, the study is a tool in order to help European decision-makers to choose the correct strategy regarding health care systems. But measuring the efficiency of health systems is not easy as time can play an important role and affect both current health care but also care in the past.
It is already known that lifestyle affects health spending: people with unhealthier lifestyles will use more care, but a higher life expectancy implies greater age-related health care use. Nevertheless, it has been proven that cost-effective interventions do exist to reduce unhealthy lifestyle.
Source: European Commission February 2015

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OECD TOURISM PAPERS: A REVIEW OF EFFECTIVE POLICIES FOR TOURISM GROWTH

The report aims at revisiting the policy framework supporting the tourism sector. It presents several policy perspectives and describes how they inter-connect and support tourism growth. Based on previous work of the organization, the report focuses on how to strengthen the position of the destination by supporting a greener, stronger and more inclusive market.
Before suggesting new approaches, the report explores ways for closer policy integration between tourism and other related areas.
Despite the impact of the global crisis, the sector has demonstrated its strong resilience by sustaining moderate growth levels. Tourism is an important driver of economic growth, development and employment. However, OECD countries are loosing market before emerging tourism economies. Thus, in order to develop the sector, policy-makers have to focus on integrated long-term approaches instead of fragmented policies and processes. In this way, tourism should not be considered in isolation but within its broader policy context, including transport, land use planning or emergency management.
Furthermore, because of its fragmentation and heterogeneity, tourism requires inter-agency collaboration as well as an improvement of policy-making and international coordination.
Source: OECD 2015

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EUROBAROMETER: EUROPEANS PLANNING TO TRAVEL MORE IN 2015

Every year, an in-depth survey is carried out by Eurobarometer in order to identify European citizens' intentions to travel taking into account their destination, their stay or the transportation.
For 2015, the results seem to be encouraging as people are expected to travel more continuing the trend from 2014. During the economic crisis, tourism has proven its robustness and resilience and benefiting other sectors such as construction, culture or transportation.
Since 2014, the proportion of people taking their holiday abroad has increased. In 2014, nearly 40% of travelers took their main holiday outside of their own country and Spain was again the most popular foreign destination.
The main reasons given for not going to holiday were either financial (42%) or due to health problems (15%). The Internet was the most common way of organizing a holiday and its use is constantly growing (66%) but 41% of the respondents still book the different parts of their holidays separately while 30% booked an all-inclusive holiday. The survey underlines that respondents expressed a high level of satisfaction with most aspects of their holiday.
Source: European Commission March 2015

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UNWTO: EXPORTS FROM INTERNATIONAL TOURISM

UNWTO stated in April 2015 that exports from international tourism rose to US$ 1.5 trillion in 2014.
Receipts from international visitors spending on accommodation, food and drink, entertainment, shopping and other services and goods reached an estimated US$ 1,245 billion (euro 937 billion) in 2014, an increase of 3.7% in real terms (taking into account exchange rate fluctuations and inflation). International tourist arrivals increased by 4.4% in 2014, reaching a total 1,135 million, up from 1,087 million in 2013.
International tourism receipts grew in all regions
Europe, which accounts for 41% of worldwide international tourism receipts, saw an increase in tourism earnings in absolute terms of US$ 17 billion to US$ 509 billion (euro 383 billion). Asia and the Pacific (30% share) saw an increase of US$ 16 billion, reaching US$ 377 billion (euro 284 bn). In the Americas, (22% share), receipts increased by US$ 10 billion to a total of US$ 274 billion (euro 206 bn). By subregion, Northern Europe, Southern and Mediterranean Europe, North-East Asia, Oceania, South Asia, Caribbean, Central America, South America and the Middle East showed fastest growth in relative terms, all recording +5% or over in receipts.
Please note that the above data is preliminary and subject to revision.
Source: UNWTO April 2015
ETC TRENDS & PROSPECTS REPORT Q4/2014

The European tourism sector grew strongly and steadily in 2014. The UNWTO estimates that the European tourism sector grew by 4% in 2014. Several factors have contributed to a successful year such as “recovery of major source markets, marketing efforts in promoting travel outside the main season and themed promotional activities”. Due to lower energy prices, a weaker euro, continuing reforms, and a stimuli from the European Central Bank, it is reasonable to expect continued growth from the regional market. Nevertheless, the Russian market has seen a decrease as the crisis in Eastern Ukraine shows no sign of abating that contribute to deter visitors. But the recent events in Paris may have a negative impact as the threat of more attacks in Europe may prevent visitors for traveling in other European destinations.
Source: ETC February 2015

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LONG-HAUL TRAVEL SENTIMENT STAYS STRONG AND BODES WELL FOR EUROPEAN TOURISM

The survey underlines that respondents in emerging markets such as Brazil or China are more likely to take a trip outside Latin America and Eastern Asia in 2015. As for US citizens, one in two respondents plans to travel outside America. Unfortunately, Japan continues to face hard economic times as only three respondents out of ten plan to travel outside Eastern Asia. Europe stays as a main destination for the respondents as four in five of them plan to visit the continent. France, Germany and Italy are the most visited countries. Europe is also in most of the Russians travel list despite the economic crisis: four in five Russian respondents plan a trip to Europe.
Source: ETC Press release 18 February 2015

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UNWTO REPORT IDENTIFIES COMMON CRITERIA FOR 4 AND 5 STAR HOTEL CLASSIFICATION

This report was prepared jointly by UNWTO and Norwegian Accreditation (NA), an agency of the Ministry of Trade, Industry and Fisheries of Norway through its QualityMark Norway program.
It reveals that despite the existence of many types of classification systems across the globe, there are more similarities than differences.
As travelers demand indicators on what will be a part of their trip, it is important to be able to identify commonalities as well as differences for criteria 4 and 5 star hotel classification that will help them but also hotels or intermediaries to compare the different offers and revising their classification systems.
The report emphasizes on the fact that there are numerous systems worldwide and that it appears to be a challenge, confusing the consumer, very active in the global market. The report is also a tool that can be used by hotels in order to prioritize investments and to compare the provided information.
Source: UNWTO Press Release 26 February 2015

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GOVERNMENTS RECOGNIZE BENEFITS OF VISA FACILITATION

According to UNWTO's latest Report, visa procedures are crucial to attract new travelers but also to stimulate economic growth through tourism. In recent years, policymakers become aware of the importance of visa facilitation and the positives impacts it could generate on their economies.
The report underlines that emerging economies (such as South-East Asia, East Africa, the Caribbean and Oceania) tend to be more open than advanced ones while Europe and Middle East have more restrictive visa policies.
Source: UNWTO Press Release 18 February 2015

More »
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